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21st WORLD FESTIVAL ON THE BEACH
Mondello – 15th –21st MAY 2006
www.wwfestival.com
Partnership
PASSWORD TO STYLE AND ELEGANCE
THE WORLD FESTIVAL ON THE BEACH DRESSED BY FACIS
The World Festival on the Beach will have Facis as one of
its sponsors, a company that for more than 70 years has had success in
the men’s fashion industry, Facis will support the Albaria in the 21st
edition of the World Festival on the Beach to be held in Mondello from
the 15th to the 21st of May.
The company began in 1930 as a Financial Textile Group. Two years later
they launched on the market male formal clothing, with the name Facis.
In 1954 they launched their first national collection with the famous
little man “that runs with a suit under his arm”, designed by Armando
Testa, in the 60’s they became the biggest Italian male clothes makers.
The 80’s and 90’s were important years for the Italian fashion industry,
so Facis with its factory’s were ready to make collections from the most
famous names “made in Italy”. In 2001 Facis meets with the Bucalo
brothers. There is a new synergy between the factory’s production and a
new business scheme to re-launch this winning Italian name to an
international level.
In 2005 Facis enters the world of sport, and becomes the official
supplier of formal uniforms to the football teams Inter and Torino, in
2006 the company becomes the official supplier to the 89th Tour of Italy.
Facis will have amongst its new testimonials the champion Salvatore
Sanzo and the national rugby team champion Andrea Lo Cicero, they also
have high level sporting sponsorships underway.
Elegance and style meet sport. Facis’ mission joins the 21st
edition of the World Festival on the Beach, the event that opens the
summer in Mondello and from the 15th of May offers: the European
Windsurfing Championships, sailing races, surf contests, the
international beach volley tournament, Golf, Sky Diving, Kitesurfing,
Beach Rugby, but also the music shows with the New Jazz Festival, the
classical music by Symphony on the Beach and also pop, rock and dance
music for the younger audience.
Statement from the Facis Brand Manager Filippo Dicarlo:
Facis this year will be a sponsor to the World Festival on the Beach.
Such participation is part of a sponsorship strategy launched
this year with different high level sports teams.
Statement from the President of the Albaria: The style and
reputation of the facis brand makes the 2006 edition of the World
Festival even richer, like every year, offers international sporting
events and musical performances of high standards. Having Facis at the
World Festival on the Beach is proof of committing itself in its best
quality.
Press Office:
Tel. +39 091/6844483
albariapress@tin.it
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